Individuals interested in pursuing relationships with employers and others who may fit the model as a good Trusted Source might do well to consider one of the tenants of this marketing model.  Choice.

If a company owner, after reviewing the reasons given by the agent for adopting Trusted Source Marketing™ declines, ask permission to periodically update him or her on your progress with companies like his.  This is basic, 101 sales training.

Some companies when faced with this idea will simply not be interested.  Their reasons will be as varied as the person who says no.  We all have our own view of the world and the same is true for Human Resource experts, company owners, or others responsible for these individual company decisions.

Resistance to any change is common.  Trusted Source Marketing™ represents a huge shift from current operations.  I suspect that this will be the single most common reason for not implementing a new program.  TSM is a completely different approach from the traditional.  Therefore it is not to be trusted.  (note a little tongue in cheek here)

For some companies the resistance might stem from the idea that voluntary benefit programs are a pain in the neck and they certainly don’t intend to encourage any more participation than they already have.

Others might decide that it is too intrusive for them to assume that they know more about these things than do the employees.  Well if they don’t know more, then they should not participate.  After all, part of the job we are asking them to do is vetting, soliciting, and working with those companies who bring real value to people.

The fact of too little participation in current  benefit programs bodes ill for anyone attempting to introduce yet another voluntary benefit, no matter that it can be demonstrated to be more valuable than most.  Voluntary benefits just don’t do well here is a common refrain.  Seldom is the cause acknowledged.  When people don’t have enough information to recognize the value of anything they are inclined to “just leave things alone” and pass on real opportunities to improve their family’s fortunes.

Most companies offer benefits and discuss them with new hires.  These new hires are unlikely to have the time to really investigate these benefits and thus often leave the task until later.  Then, time goes by and things are forgotten.

Companies that offer benefits may see the value proposition in Trusted Source Marketing™ and still decline to participate at this time.  This is their choice.