Trusted Source Marketing is a change in the way companies work with their insurance companies.  It is a different way of relating to the employees about benefits.  It is acknowledging the responsibility to communicate about issues that directly affect the families of those employees.  Employee benefit effects go well beyond their influence to attract and retain good employees.

When a company adopts Trusted Source Status it considers the whole package. Everyone is affected by the change?  .  So that means there is a lot of cheese being moved.

Is it worth it?  Again I ask, why offer employee benefits?  You say, “to attract and retain good employees.”  The employee asks, “Why should I take advantage of the benefits?”  Currently their answer might be, “I don’t because I don’t understand them.”

If the company owner can improve employee understanding and therefore participation while simultaneously reducing the costs associated with the effort there are two clear winners from the change.  Please move our cheese.

The benefit advisor (insurance agent) is faced with a very different way of doing business. And since different is complicated or difficult (or just different) then they may balk at taking initiative to start moving everyone’s cheese, including their own.  But there is an upside for everyone.  Encouraging, even help implementing Trusted Source Marketing will improve sales and retention.

Let’s move some cheese.