When I began writing this blog on Trusted Source Marketing there were large gaps in my understanding of how we might best use technology to improve how companies communicate to their employees about their benefits.  There still are gaps but they are shrinking.

The truth is that there are many companies who have been working on the technical side of the issue.  We can communicate with everyone in any organization.  With ever improving software we can  focus on individual’s needs even if that individual is one of thousands of employees.  The technical side of the question will be handled by others.  But it is not the whole answer to better Employee Benefit understanding and participation.

Trusted Source Marketing relies on technology to make it possible.  No doubt.  But the essential component is the desire on the part of companies to actually change the dynamic.  Owners, CEOs, Presidents etc. must decide that they want to take an active role in assuring that their employees have access to and understanding of the myriad benefits available.  Then they need to engage in the process.

We can save large employers millions of dollars and simultaneously improve both the understanding covered employees have about their benefits and increase their participation in them.  The saving will occur because we won’t hold ineffective information meetings that gather large groups of people together so everyone there and be confused.  The net result will be a stimulation of employees to enroll in every program that offers advantages they need.  And regular communication about the products and their uses stimulates member usage.

Employee Benefits have been marketed, they have been sold, they cover millions of people.  Why change anything?

From the Employee’s point of view it may well be that too few understand too little about their benefit plan.

From the Employer’s point of view it can vary from, the current method costs too much to it is ineffective.

Agents are interested because we can do a better job for our clients.  But this isn’t enough.  It also has to help generate greater revenue while it is reducing costs to client companies and improving understanding and participation among the employees.

The technology is here and the need for improvement is real.