I find myself rereading to Al Pittampalli’s  book Read This before Our Next Meeting.  Al  really defines many of the reasons why meetings waste so much time. There are alternatives to benefit meetings.

There are many insurance companies that are developing web-based solutions to the problem of enrollment meetings. Many companies that have developed web-based enrollment, web-based information sources, and becoming more common is the web-based live chat. These technologies are all important aspects of systems that will be and must be used for Trusted Source Marketing.

Remembering that there are several reasons for instituting Trusted Source Marketing let’s review number 1.   The most important reason is the simplest. Many employees are not taking advantage of many benefits because they don’t understand them.   When employees don’t take advantage of their benefits retention is not enhanced by offering them.  When good benefits are offered, understood, and the employee enrolls that benefit becomes another reason the good employee stays with the company.

But this might not be the reason that companies adopt Trusted Source Marketing.  The inefficiency and ineffectiveness of enrollment meetings held at most companies  might not be enough reason to try something else.  However these meetings used to transmit information about benefits are a huge waste of time.   Time wasted in business equals wasted money.  It turns out that it can be a lot of money.

In the company has 100 employees that cost $50 per hour a 1 hour benefit meeting cost more than $5000.   Do the math.   A large company with 10,000 employees will spend half million dollars.  Of course this does not compute the lost production.  It does not compute the lost momentum.  It just begins to tell how expensive these meetings are.

So if adopting Trusted Source Marketing can improve retention of good employees and save companies large and small lots of money why wouldn’t everyone do it?

I believe every good company will eventually adopt Trusted Source Marketing.