I was having coffee the other day with a friend whose job is in human resources.

We were discussing how Trusted Source Marketing might affect those who work in human resources.    As we discussed the various aspects of Trusted Source Marketing it became apparent that those companies who adopted Trusted Source Marketing and their HR departments could improve the value of the company’s benefit program.

He told me that when times are good HR departments are more highly valued than when times are bad.  Periods of high unemployment can actually get to the HR department before the rank and file.

As we have discussed before, the use of Trusted Source Marketing  can make benefit packages more effective.  A good benefit package helps keep good people on the payroll. The human resource professional who makes it his or her business to help employees get the greatest advantage of their benefit program brings great advantage to the employer.

I think it obvious that this will make the human resource professional more valuable too.   A well considered, well executed, and regular use of Trusted Source Marketing techniques will enhance and improve management’s appreciation of HR while also bringing value to the employer and employees.

We also discussed the fact that companies are different.   The management philosophy relative to benefits can vary immensely.  From no benefits at all because they are too much trouble to a plethora of disjointed benefits to a well considered and disseminated program of thoughtful benefits chosen for their positive effect on employee’s lives and their family’s lives.

Trusted Source Marketing can be a tool that HR makes the latter type company more common.

But how will this happen?  Management must come to the conclusion that people want good benefits. They even expect them.  The company that takes responsibility to only bring the best benefits and then institutes a continuing education/information programs to encourage participation and use of the benefits will itself gain prestige, improve morale, illustrate real caring, and thereby keep their employees on the job and happier.

Gauge how much the process can be worth by those criterion.  Human Resources can help their colleagues and their companies with a trusted sources marketing plan.