There are thousands of companies whose business it is to bring employee benefits to millions of people who work for other companies.

This is the way it is.  The methods used to facilitate these billions of transactions have been developed and honed over time.  Lots of time.  It can be said that these traditional ways of doing business have worked.  Are they the best way to continue however?

A few questions.  Were these methods developed before the advent of the personal computer?  Were benefit fairs being used to explain the various aspects of health plans, retirement plans and the plethora of voluntary plans before virtually everyone had access to email?  Were people sitting with groups of other people trying to decide in a few minutes what they should do about what was being offered? Heck, were the systems still widely used to promote benefits developed before widespread use of toll free numbers and cell phones?

The answer to these questions is yes.  Yet, many will say that this is the way we do things.  They will refuse to let anyone move their cheese.  No matter if there is a better, read cost efficient and more effective, way to help employees understand what is being offered.  To give them the time each of them needs to consider and then to decide.  To provide access to people who can answer their questions, when they think of the question.  And then to make enrollment, or dis-enrollment, simple and painless.

Companies who take Trusted Source Marketing™ seriously will reap the advantages of a better-informed employee group increasing their participation in the benefits offered resulting in even better morale, easier recruiting, and longer average tenure. The other advantage is these increases come at lower cost.  Arranging for all employees to have meetings with advisors or to gather for benefit fairs is expensive.  This expense can all but disappear.

Instead vendors will arrange easy communication to their experts via email and/or telephone at the expense of the vendor, not the employing company.

An opportunity to keep employees informed about the coming changes in health care benefits may be the most important advantage that accrues to everyone involved.

The single largest movement in health care plans is to HDHP plans with HSA’s.  If you aren’t familiar with the acronym, Google it.  Dialogue between the Trusted Source and employees about these programs can lessen fears and increase understanding of the economic advantages to companies and employees.