Recent events have caused me to reconsider the definition of Trusted Source Markets.   I am beginning to realize that there are many Trusted Source Markets.   I still maintain that employers have a unique position of trust relative to their employees and that this relationship creates a perfect way to bring valuable goods and services to many.

However, there are many organizations, associations, businesses and individuals who are trustworthy.  Anyone involved in Internet marketing today understands that affiliate markets are everywhere.  Affiliate marketing is synonymous with  Internet marketing.   Identifying or classifying  any of these as a trusted source may not be simple.  And affiliate marketing does not always depend on any trust.  But that doesn’t mean that it can’t.

There are millions of websites.  There are even more links in and to these websites.    Many websites are marketplaces in their own right.  Many websites are connected to bricks and mortar marketplaces.  Are these sites Trusted Source Marketpla I would have to say that most of them are most emphatically NOT!

Does this mean that a website can not be a trusted source?  Not at all.  Just because I might recognize a particular website as having trustworthy content does not mean that everyone else will see the same thing.

Can affiliate marketing be augmented by Trusted Source Marketing?  Yes.  But there will certainly be differences between employer based Trusted Source Marketing and other sources.

A common thread will be value and assumed responsibility.  Only when a Trusted Source has taken the time to consider the questions of value can the process begin.  Instead of just creating a long list of benefits available the Trusted Source takes the time to consider the values represented by the services and products to their constituency.  Some may seem easy.  We all want access to affordable health care.  Thus, health insurance seems a good answer.  But if one employs a population with no women of child bearing age in it is obstetrics a value to any in the group.

So the Trusted Source focuses on bringing value and then, as important, continues to highlight those uses, aspects, values of the plans that may be of greatest interest.  Thereby influencing participation.

So, in a nutshell, a Trusted Source Market can exist when a company or any organization takes responsibility to assess and then present and then to continue to highlight the values to be found in product or service offerings that they can bring to their various constituencies.