Michael Solomon, the author The Truth About What Consumers Want,  has some suggestions that inform anyone considering using Trusted Source Marketing at their company.

His book is about people like all of us.   It discusses what we want and what we like.  Mr. Solomon discusses consumer behavior.  How do we satisfy our needs and wants?

Consumer behavior is not just what happens when the consumer buys but also has to do with the thought process that leads them to make the decision to buy. It is  also concerned with the consumers use of the product or service after the purchase.

Trusted Source Marketing uses consumer behavioral understanding to effectively bring information to employees. Most employee benefits require training or at least information about how to use the benefit. Health insurance programs may require use of particular physicians or clinics.   A health club benefit might have certain hours of availability.  A legal plan  may have many facets of use and description other employee uses of the legal plan will remind people they have a legal benefit and that there are multiple uses.

One of the great advantages of Trusted Source Marketing is the idea that the product and services offered by employers are regularly discussed.  Many consumers buy a product or service and don’t realize all of its advantages.

For example, when we get a new car with some features that we never had before it is possible to not even know some of them.  I once got a new car that all of the windows opened automatically if the unlock button on the key was pressed for more than a couple of seconds.  I had the car for a year before I accidentally held the button down and noticed what happened.

When features of plans are regularly brought to the attention of employees they are better informed and more satisfied with their benefit packages.