Over the past few months I have written thousands of words about Trusted Source Marketing.  How use of this method of communication about available benefits can enhance understanding while increasing participation in company or association based fringe and voluntary benefit programs.

While it is certainly true that taking responsibility for vetting insurance, retirement, and other group benefits is the norm.  And most organizations who do bother to make important products more easily available through payroll deduction often arrange for improved pricing.  The most important aspect of Trusted Source Marketing is neither of these.

Concerted efforts on the part of the Trusted Source to encourage participation in programs that are beneficial is fundamental.  It is also a shift from the norm.  It is the biggest change proposed.  Instead of letting their people know that something exists and letting it go there needs to be regular communication about why it is important.

LegalShield as a product/service lends itself to this more readily than any other employee benefit that I know of.  Why?  Because it is so useful in so many situations that we can tell story after story of use and never run out.

When the Trusted Source decides to actually encourage everyone by reminding them how powerful it can be to be able to talk to an attorney any time they are faced with a difficult problem.  Or reminding people to get their wills done so that families don’t suffer even more when a loved one is lost.  Or simply reminding folks that access to an attorney when buying a house or leasing a car or renting can actually save thousands of dollars and eliminate much frustration.

Story after story can be told.  Then story after story can be solicited from within the group to encourage others.  Other benefits can and should be discussed regularly to encourage participation.  But LegalShield membership offers so many options for use and reuse and still more use that it will quickly become the most popular benefit in any package.