Why do companies offer benefits? To win. Recruiting and retention of top of the line people requires a great benefit package. Even recruiting good employees who will show up and do the work that needs to be done requires a good benefit package.
When the employer makes the decision to become a Trusted Source that decision requires an attitude change. Not only are we as a company going to offer the best employee benefits available in today’s market, we are going to take the time to make sure that our employees get the information they need to make informed decisions. This attitude creates a lot of positive effects that can be difficult to measure. But there are some savings that can be immediately quantified. Fewer meetings mean lower costs to deliver information better delivered without a meeting.
When an insurance company makes the decision to work in concert with the Trusted Source, spelled employer, the relationship changes. It implies a cooperation to do everything possible to provide to employees, the ultimate consumers, the information they need in a manner that is effective. This can include access to real people to answer their specific questions. It doesn’t even have to be 24/7 live access. Email can suffice in some cases. The questions must be answered in a timely manner and if a follow up telephone call is warranted, it must happen. Of course real-time online chat is becoming more and more common. And it is a great tool.
Employees win with trusted source marketing because they get what they need at lower cost. Having benefits that truly improve the quality of life is a win. The broader and deeper the benefit package is the better. As long as I am able to define what I want and am able to get the answers to questions I have, as an employee I win. As an employee I have to take responsibility to understand what is available, how it might affect my life and my family’s life, and how I want to spend my money.
To reiterate: when the employer takes responsibility to bring effective low cost solutions to their employees and companies providing these benefits take responsibility to make it easier for employees to understand those benefits and responsible employees take the time and effort required to make good decisions everyone wins. I